When everything is stable, most people don’t think twice before asking questions or double-checking something. During a war, especially one as visible as in Ukraine, that instinct shifts. People see headlines, footage, and real families leaving their homes. There’s a sense that hesitation wastes time, and many offer help before considering whether the information they received is even correct. It’s not about being careless — it’s a reaction to shock and human empathy.
The problem is, scammers understand that too. They shape messages to look urgent enough that someone feels the need to react immediately rather than analyse. They lean on chaos, suggest disruption, and present the situation as if a small delay could make things worse. It’s not sophisticated from a technical perspective — it’s just emotionally calculated.
And evidence suggests this manipulation is scaling. According to an analysis backed by the UN, reported scam and fraud incidents in Ukraine in 2023 were more than three times higher than the year before. The statistic isn’t limited to humanitarian scams, but the growth speaks to how quickly criminal activity shifts under wartime conditions.

People usually come across these scams in the form of short messages that feel urgent rather than informative. There’s rarely much context — just a statement that something serious has happened and help is needed right away. Often, the sender claims that access to money is blocked because of the war, maybe due to border issues, systems not working, or damaged infrastructure. The wording is designed so you don’t stop to think, just react.
It can appear through almost any channel — email, a quick message on social media, or even a phone call. The end point is nearly always financial: a request to transfer money, cover a temporary expense using an alternative route, or share account details so they can supposedly resolve the situation faster. For someone on the receiving end, especially knowing what is happening in Ukraine, the sense of urgency seems believable. That split-second acceptance is exactly what the scam relies on.
Scammers sometimes pretend to be a friend or family member. They refer to relocation problems or suggest that other family members are unavailable, creating pressure for the targeted person to act independently. Minimal information is provided. The tactic relies on immediate concern, especially when the family connection feels personal enough to silence doubts.
This type of message aims to prevent verification. Recipients who pause and contact others to confirm the situation usually discover the inconsistency quickly. Those who do not take that step frequently follow through with payment before realising the situation was fabricated.
Romance scams connected to the war do not start with urgency. Instead, communication gradually builds familiarity. The scammer presents themselves as someone experiencing hardship, perhaps isolated because of the conflict. They focus on emotional connection rather than financial help at first.
Once trust is formed, requests appear. These usually relate to practical needs such as communication access, temporary accommodation, or travel. They often come with explanations as to why normal banking methods cannot be used or why help must be provided quietly. Because the victim feels emotionally responsible, they react in support rather than making a transactional decision.
A service like Verified Love (https://verified-love.com/) helps identify such patterns, especially when repeated interactions follow the same structure. Their analysis frequently shows that scammers use identical stories with multiple individuals.

Several conditions created by the war make fraud easier to execute:
Scam methods vary, but most of them rely on the assumption that the recipient will help without asking additional questions.
There are a few things that should raise doubts when you receive this kind of message. For example, if the person insists you act fast and avoid speaking to anyone else about it, that should make you pause. Another sign is when the details don’t quite line up or important information is missing.
If they push you to use unusual transfer options, like sending money to an account you can’t validate or wiring it to an individual rather than an established organisation, that’s worth questioning too. Messages that come from accounts or numbers you’ve never used to speak to that person before are also a common sign.
It’s also problematic when they discourage you from checking with others, especially if they mention secrecy or imply you’re the only one who can resolve the situation. Even spotting one or two of these things is often enough to start doubting the message and taking a moment to verify before doing anything further.
Before taking action, take a brief pause. Even if the message appears serious, try to verify it through trusted means. If the request refers to someone personally known, check with family members or direct contacts. For alleged agencies or charities, look up the organisation manually and confirm through official channels.
Avoid providing bank account information via messaging apps or calls that cannot be traced. If asked to send money, use established donation platforms rather than private transfer instructions. Never proceed if the sender attempts to prevent external confirmation.
In cases of emotional involvement, particularly through digital relationships, professional verification resources can help identify patterns of manipulation.
If something feels off or you’ve already sent money and later realised it might have been a scam, don’t wait and hope it resolves on its own. Let the relevant authority know right away. Start with whoever handles online fraud or financial crime in your country — usually that’s the police or a cyber division. If you’re in the U.S., the Federal Trade Commission often deals with this kind of situation.
When it happens through a social platform, email service or messaging app, it’s worth notifying them as well. It won’t undo what’s already happened, but it might prevent the same person from targeting others.
When you report it, it helps to provide whatever you have: the email or account they used, how they contacted you, what they asked for. Even small details matter. Investigators often piece cases together from multiple reports — one person’s experience can make the pattern visible.
Supporting people affected by the war in Ukraine is meaningful, and contributions often matter most when urgency is high. However, genuine assistance does not require sacrificing caution. Scammers rely on emotional triggers and uncertainty. Recognising familiar manipulation tactics helps protect both you and the individuals you intend to support.
Responsible action is stronger than quick reaction. Take time to verify, even if the situation appears urgent. Those who pause, confirm and challenge suspicious messages are less likely to become victims and more likely to ensure their help reaches the right destination.