What Is a Pig Butchering Scam?

Dimitri B.
Dimitri B. writes about online dating safety and modern scam tactics. With a background in international communication and psychology, he focuses on practical ways people can protect themselves in digital relationships. Originally from Ukraine, he now lives in Canada.

You’re not the only one who thought the phrase “pig butchering scam” or wondered, “What is pig butchering scam? Sounded strange. But the strange moniker hides a frightening and growing type of investment fraud that combines emotional manipulation with financial ruin. The term comes from the analogy of scammers ‘fattening up’ their victims, much like pigs, before stealing their assets.

Let’s go over it in simple words, step by step, so you know how these scams work, who they target, and most importantly, how to prevent being a victim. Most people can be affected by these scams—they are not limited to a specific group.

Scam spelled with scrabbles on a wooden table

What Is a Pig Butchering Scam?

The term “pig butchering” comes from a Chinese phrase, “sha zhu pan,” and refers to the process scammers use to slowly gain a victim’s trust—like fattening up a pig before the slaughter. It’s not a quick hit. This scam goes on for weeks or even months, with scammers engaging in prolonged online communication over a long period to build the victim’s trust. During this time, the fraudster seems to care about their target’s feelings before offering them what looks like a great investment opportunity.

In most cases, the scam is about fake Bitcoin investments. But the emotional hook is what makes it stand out. People who love, are in love with, or are friends with the victims are what draw them in. This is not just a crime for money; it is a very personal betrayal.

The 3 Stages of the Pig Butchering Scam

1. Hunting – Finding the Target

The first step is to find a victim. Scammers use dating apps, social media, or even texts from a “wrong number” to get a lot of people. Be cautious if you are contacted by strangers on social media, dating apps, or through text messages, as these are common methods scammers use to initiate contact. The idea is to get in touch and discover someone who is willing to talk.

These con artists are not careless. They utilize phony accounts that look real, and they often act like accomplished professionals, such as financial consultants, businesspeople, or even single parents who have lost their spouse. They might use AI-generated or stolen photos and invent full backstories to seem legitimate.

2. Fattening – Building Emotional & Financial Trust

Once contact is made, the scammer invests time. Lots of time.

They’ll message every day. They’ll call. They’ll ask about your day and share fake stories about their own lives. Sometimes, they’ll even hop on video calls—though these are often heavily staged or brief.

After a while, they provide the true hook: an investment opportunity that will “change your life.” Most of the time, this is in bitcoin or foreign exchange. The scammer claims the investment is safe and legitimate, and may make multiple claims about their own success. They will provide you with screenshots that show large amounts of supposed profits earned in a short period, saying they want to help you get rich together.

They’ll provide links to a fake platform that looks professional. When you make a small deposit, you might even see fake gains. You are encouraged to deposit more funds to maximize your returns. This part is designed to build your confidence and open the door to bigger investments.

two persons holding hands

3. Slaughter – The Big Cash Grab

Once the victim is emotionally invested and has already sent some money, the pressure ramps up. The scammer will urge them to deposit more—“so you don’t miss out.” They might say a big investment window is closing or a bonus is about to be applied.

But then something happens. When the victim tries to withdraw money, the platform demands extra fees or requests additional transaction details, making it impossible to recover funds. Or worse—it locks them out entirely. The scammer disappears. The website is gone. And the victim is left with a huge financial loss, often losing thousands or even millions of dollars, and a broken heart.

Characteristics of a Butchering Scam

A scammer who is butchering will deliberately create a fake online identity and utilize social engineering to gain the trust of their target. These scammers usually start talking to people using dating apps or social media, and then they slowly bring up what appear to be real investment offers. But these offerings are really scams that are meant to trick people into giving them money.

There are a few warning signs to look out for: offers to invest that you didn’t ask for, high-pressure sales methods that tell you to respond immediately, and requests for private information like your bank account number or social security number. Scammers might also tell you to keep the investment a secret or try to stop you from talking to other people about it.

If you think you might be the victim of a pig butchering scam, you should tell the police, the FBI, or the Secret Service right away. Moving swiftly can help save more money from being lost and may help the police find the people who did it. You can avoid falling for these complex schemes by being aware of the signs of a butchering scam and being careful with investment possibilities, especially those that come from people you meet online.

Real-Life Examples of Pig Butchering Scams

These scams are not just statistics—they ruin lives.

Take the case of Shan Hanes, a Kansas banker who was scammed and lost nearly $47 million of his bank’s funds after being lured into a pig butchering scam. He was so convinced by the scheme that he funneled money through his own bank to keep investing.

Or Jacqueline Crenshaw, a woman from Connecticut who was scammed after meeting a fraudster on a dating site. She thought she was helping him invest in crypto. By the time she realized it was a lie, she had lost nearly $1 million.

Many pig butchering scams are operated out of Southeast Asia, with organized crime groups in countries like Cambodia, Myanmar, Laos, the Philippines, and Thailand running these schemes, especially during the COVID-19 pandemic.

These scams don’t only target the elderly or the naive. They affect professionals, students, and people who just want to believe in something—or someone.

How to Recognize a Pig Butchering Scam

So, how do you spot one before it’s too late? Here are some key signs:

  • Someone reaches out on a dating app or social platform and quickly builds an emotional bond.
  • They share a personal story that makes you feel special or needed.
  • After weeks of chatting, they suggest you invest in a cryptocurrency platform or app.
  • They pressure you to act quickly—before an opportunity ends.
  • They tell you to keep your investment secret from others.
  • The returns look too good to be true.
  • When you ask to withdraw money, there are delays, fees, or complete lockouts.
  • Avoid showing sensitive information or engaging with profiles that display suspicious behavior.

Who Is Most at Risk?

While anyone can be targeted, scammers often focus on:

  • Users of dating apps and websites.
  • People who are recently divorced, widowed, or emotionally vulnerable.
  • Individuals interested in crypto or quick financial gain.
  • Gen Z users, who may be comfortable online but are unaware of complex scams.
  • Older adults who may not be tech-savvy or who trust too easily.
Two women shaking hands across a desk

How to Protect Yourself

1. Verify Who You’re Talking To

Use reverse image search to check their photos. Ask for spontaneous video calls. Look out for inconsistencies in their story.

If someone avoids giving straight answers or pushes the conversation in a romantic or financial direction quickly, be cautious.

2. Never Send Money or Crypto to Online Strangers

Don’t give money to someone you haven’t met in person, no matter how plausible the narrative is.

Be extremely careful with “investment apps” that they want you to download. These are typically phony sites that look legitimate.

3. Trust Your Gut and Talk to Someone

If something feels wrong—pause. Talk to a friend or family member. Don’t make big decisions in secret. Scammers count on silence to keep control.

4. Use Verified Dating Platforms With Safety Features

Verified Love and other platforms offer safety solutions to help consumers stay away from scammers. Taking these extra procedures, like checking profiles and backgrounds, can help get rid of dangerous people.

person getting 1 U.S. dollar banknote in wallet

How Verified Love Can Help

Verified Love is committed to fighting pig butchering romance scams by giving you real tools to stay safe:

If you’re worried about someone you’ve met online, don’t guess. Use our Romance Scam Check tool and get answers before it’s too late.

Final Thoughts

Pig butchering scams aren’t just about stolen funds. They exploit something deeper—trust, hope, and the desire for connection. That’s why they’re so painful and so dangerous.

But they can be avoided.

Be cautious. Double-check everything. Protect your heart and your money. And don’t be afraid to speak up or report suspicious behavior.

FAQ

What is pig butchering in dating scams?

This is when a scammer makes a romantic or friendly connection with someone online to get them to transfer funds into false platforms, which are commonly based on Bitcoin.

How long do pig butchering scams last?

Anywhere from a few weeks to several months. The scammer needs time to build trust.

Are all pig butchering scams crypto-related?

Most are, but not all. Some involve forex, stock trades, or even real estate.

Can I recover money lost in a scam?

Recovery is difficult. Immediately report the scam to your bank, the platform, and law enforcement. The faster you act, the better your chances.

Are pig butchering scams linked to other crimes?

Yes. These scams are often tied to organized crime and, in some cases, human trafficking. Victims are sometimes recruited or forced to work in scam centers abroad.

Stay alert. Trust cautiously. And share this information to help others avoid the trap.